# identity.md

## Organization Overview
- **Company Name:** McKinney
- **Mission:** To create unfair attention for brands.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Focused on creating impactful and attention-grabbing work for brands.

## Operations & Structure
- **Business Model and Operational Approach:** McKinney offers creative, media, and influencer marketing services designed to achieve significant attention for brands.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Recognized as an Ad Age A-List Standout Agency for 2024 and 2025.